Wall Street’s fearless girl statue is racking up advertising awards


AP
Photo/Bebeto Matthews


After taking over Wall Street
, the Fearless Girl has invaded
Cannes.

Asset manager State Street — and advertising agency McCann New
York — put a bronze statue of a defiant girl in front
of Wall Street’s iconic charging bull statue in
February.

It was part of a campaign by State Street to pressure
companies to add more women to their boards (and of course draw a
little attention to itself). 

Now, the statue is sweeping the Cannes Lions, the biggest
annual gathering of executives from the advertising and media
industries, picking up the Grand Prix in the Glass, PR and
Outdoor Lions categories on the festival’s first day itself.

The sculpture was created by artist Kristen Visbal as a way for
the State Street to call attention to the lack of gender
diversity in boardrooms. The money manager cited gender diversity
as a way to improve company performance and increase shareholder
value, and said it would vote against boards if a company failed
to take steps to increase its number of members who are women.

“Its simplicity in the use of symbolism transcends geography, it
transcends language, it transcends culture,” Wendy Clark, CEO of
DDB North America and the Cannes Glass Lions jury president,

told Adweek.
“For us, while it is a girl, it elegantly
captures women’s journeys and our path to empowerment. And it
also encapsulates our hopes and our ambitions for every little
girl in the world.”

Clark also called attention to business results for State Street,
including a 374 percent increase in the size of the so-called SHE
fund —  its SSGA Gender Diversity Index.The index tracks the
performance of U.S. companies that are leaders in advancing women
through gender diversity on their boards and in senior leadership
positions.

Of course, a single statue won’t solve this problem — even at
State Street, which…

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