Design showcase Sight Unseen Offsite kicks off today in New York City, and among the featured exhibitors was Austin-based startup Twyla, an online marketplace selling specializing in licensed art prints. For first-time buyers who are intimidated by art auctions, or put off by dropping an insane amount of cash for an original painting, Twyla offers limited-edition prints individually numbered and signed by artists.
Inside the Twyla booth were artworks featured on the site, and in front of each print was a Samsung Gear VR. Upon putting it on, the viewer can enter a room designed around the concept of the artwork, each of them highlighting one of this year’s top interior trends chosen by Sight Unseen curators.
The virtual reality rooms were created by artist Tom Hancocks, whose art prints are also exclusively featured on the marketplace. Here’s some stills of the 360 experience: