TRIBECA, N.Y., April 21, 2017 /PRNewswire-iReach/ — fishbat, a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, lists four reasons electrical inspection and circuit breaker testing companies should embrace testimonials and reviews.
Any service company should place high importance on sharing testimonials and reviews on websites and social media platforms, and electrical inspection testing companies are no exception. Infrared testing is an extremely important service for electrical safety and savings for brick and mortar businesses. Peer recommendations help to spread the word about the need for the service, establishing a positive reputation for the brand. SEO agency, fishbat, lists four reasons electrical inspection testing companies, like PDS Heat-Seeker, should embrace testimonials and reviews.
- Improve SEO. Web crawlers are quick to evaluate websites and online content for perceived value. Depending on whether a business provides value to the user, or provides a less than desirable user experience, search engine web crawlers can reward or penalize a business. Including testimonials and reviews on websites, social media, and customer review platforms serve as a form of user-generated content which prompts web crawling and is rewarded by search engines with higher rankings.
- Establish social proof. Testimonials and reviews have a big impact on the decision-making process when it comes to spending money on products or services. Infrared testing is extremely important for a business, but it’s not cheap. People are far more likely to spend money, especially on more expensive services, when they can verify that the brand is trustworthy. Testimonials and reviews serve as a recommendation to others, greatly increasing the probability of other customers spending money on the service.
- Demonstrate the customer service culture. If a business intends to do right by their customers, testimonials and reviews become highly beneficial. If service is excellent, many people will comment, but it’s a good practice to request a review from customers who have had a positive experience. However, people are far more likely to comment on what they perceive as a bad experience, and that is where social listening becomes vital. It’s important to check social media and websites for mentions to see when there is a complaint so that businesses can respond quickly and with positivity to demonstrate their customer service culture. Showing the audience that a brand responds to customer issues with respect and urgency will help to boost social proof and establish trust with the consumer to drive business.
- Understand your customer’s point of view. It’s vital to understand the customer’s perception of a brand. Testimonials and reviews provide insight to the user experience via…