SEO: 7 Questions to Fix Analysis Paralysis

Analysis paralysis, that tendency to want to find problems rather than resolve them, destroys your ability to grow the natural search channel.

One of the hardest aspects of search engine optimization is knowing when to dig deeper to discover areas that require optimization, or to uncover the cause of an issue. It’s satisfying and sometimes easier to find issues to fix than it is to implement those fixes. However, natural search will not drive a single additional dollar in sales until you optimize something on your site.

These questions can help you walk that fine line between knowing whether you need to dig deeper to make a real difference in the outcome of your work, or whether it’s time to just get to work and take action to implement the things you’ve already identified.

One of the hardest aspects of search engine optimization is knowing when to dig deeper to discover areas that require optimization, or to uncover the cause of an issue.

Answering these questions honestly can help you move from an eternal consideration stage to action. Few, if any, of these questions will be relevant in every situation. Pick through them and discard the ones that don’t apply at the time.

7 Questions to Fix Analysis Paralysis, for SEO

Do you have game-changing work to do now? Clearly you shouldn’t implement if you don’t already have something meaningful to do. Look at your to-do list. Which of the items represents the most significant improvement in natural search performance? If the answer is “none,” then you should go back to analyzing the site for more impactful opportunities.

Optimizing bits and pieces purely for the sake of staying busy doesn’t improve performance in a meaningful way. If your list does contain a project that could improve performance measurably, ask the next question below.

Are there still questions to answer? Projects are like stories. All the elements, technologies, and…

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