Sai Estate Consultants, the new standard bearers of property consulting in Mumbai, have engaged Clay, the real estate marketing division of Alchemist Marketing Solutions as its communication and marketing partner. With this shift to a specialised marketing strategy agency, they aim to cement their position as the No.1 brokerage firm in the region.
The growth of Sai Estate Consultants has been steep as well as sustained. Owing to the pioneering vision of its Founder and Directors, Vicky. B. Wadhwani and Amit B. Wadhwani, Sai Estate Consultants has become a household name in the Mumbai real estate marketing, standing for value-for-money and fair price. The firm already boasts a sales turnover worth Rs.2000 crore, on the strength of their message of trust and value, and has aggressive growth targets
Alchemist, as strategic marketing consultants, has delivered several real estate projects across the country. Alchemist will be tasked with giving this aggressive marketing communication and Earned Media campaign the necessary focus, with real-time analytics of ongoing promotional activities.
As Manish Porwal, Managing Director of Alchemist Marketing Solutions, states, “Amit’s vision and dynamism as an entrepreneur sets path-breaking success goals that our specialist real estate marketing team at Clay is quite in sync with. Together, we are looking forward to bringing to life some never-before seen ideas in the Mumbai market that have the potential of being game changers in the real estate industry here.”
Says Amit Wadhwani on the engagement with Alchemist, “We need a strategic marketing partner who can write a marketing strategy with the business goal in view. Alchemist has the larger business view while thinking communication tact, and the Clay team have demonstrated ability to think differently for the requirements of our business. I am happy to have Manish and his team on-board, to bring the right mix of creative and business acumen required for effective marketing.”
Farhan Khan, COO of Alchemist’s Clay, reiterates the virtues of working with Sai. “Sai Estate Consultants have some large and yet very specific long term goals. As marketing consultants, it’s a dream project, with clear success measures that we are confident of achieving. Having worked already on luxury, mid-level and affordable housing projects, commercial projects and even ancillary real estate products, this is our first Real Estate consultant client and we are glad to have them on board. We have deputed our best geared team for the project and are hiring aggressively for more strength.”
Alchemist will handle overall marketing, creative, CRM and media strategy of Sai Estate Consultants as its Marketing AOR