Qliance closes after 10-year effort at new approach to basic medical care

Seattle-based Qliance is closing its clinics, affecting some 13,000 patients who participated in its subscription-based model for primary care.

Qliance Medical Management, aSeattle-based chain of clinics that provided basic medical treatment on a monthly membership basis, closed Monday after a decade of providing low-cost and insurance-free primary care.

Qliance, considered a pioneer of that medical model, told patients in an email that limited services will still be available for the next 30 days.

The closure will affect 13,000 members between primary-care and emergency-care services. Qliance’s physicians will independently continue to provide primary care for now in a program serving Seattle firefighters.

The company attracted early attention because it had been backed by big-name investors including Jeff Bezos, Zillow Chairman Rich Barton, Seattle Sounders owner Drew Carey, entrepreneur Michael Dell and Seattle venture capitalist Nick Hanauer.

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Dr. Erika Bliss, Qliance’s CEO and co-owner, said in an interview that it “ran up against overwhelming financial difficulties and was unable to continue.” She said the company could not get enough bridge funding to get it to when new contracts would be able to come in.

Because the health-care system is “hostile to change,” she said, “it has been literally an uphill battle the whole way.”

Last year Bliss and Qliance President Cheryl Kilodavis bought the company from its investors in a management buyout. Bliss estimated the money invested in the company before the pair bought full ownership was around $30 million.

The company’s model offered unlimited primary-care service for a monthly fee, as well as virtual urgent-care services. Erika Bliss founded the company in 2007 with her cousin Garrison Bliss, who left the company a year and a half ago to open Bliss MD.

Qliance claimed its system was consistently…

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