CRANBURY, NJ — Pharmacy Times, the leading media resource for pharmacists and the pharmacy industry, ranked the highest in ad visibility among pharmacy journals for Average Page Exposures,1 according to the results of the 2017 Kantar Media Pharmacy Readership study. Moreover, Pharmacy Times® once again took top marks as the most-read pharmacy journal among retail chain pharmacists.2 Pharmacy Times® also ranked No. 1 in Average Issue Readership and Average Page Exposures among younger pharmacists practicing less than 10 years,3 making it the most-read pharmacy journal by practicing millennials and demonstrating the educational content value of every issue.
The annual Kantar Media study measures the readership habits of thousands of pharmacists and pharmacy professionals. Respondents include pharmacists working in chain, independent retail pharmacies and health system pharmacies, as well as pharmacy professionals in key positions at pharmacy benefit management companies and managed care organizations. The results, based on surveys completed from January to May 2017, show that Pharmacy Times® outranked all competitors in Average Page Exposures among the total sample studied.4
“Our No. 1 status year after year demonstrates the continued value our pharmacist audience reserves for our brand and the role Pharmacy Times® serves as the industry’s most-trusted resource for more than 120 years,” said Brian Haug, president of Pharmacy Healthcare & Communications LLC, a franchise of Michael J. Hennessy Associates Inc., which publishes Pharmacy Times®. “It is because of the incredible talent and commitment of our editorial staff, sales team and production department that Pharmacy Times® continues to deliver timely, accurate promotional and educational content that keeps step with the continuously evolving pharmacy industry.”
Leadership Among Retail Pharmacists, Multiple Categories
Pharmacy Times®, which circulates to more than 173,000 retail…