Competition exists in the app market as over two million apps are available in both Apple app stores and Google play. Despite the saturated market, great apps tend to stand out from others. However, some apps that are likely to become popular are not easily noticed. This setback can result from incomplete marketing of the product. App developers can maintain successful apps if they understand and use effective techniques for different stages of app marketing.
Here are the steps in app marketing that can make your app famous.
Acquisition of Users
The first stage of app marketing is to find users for your product. However, it is not easy to get the right users for any app. Creating awareness can help you to reach the target users of your app. Indian app developers use several techniques to ensure effective exposure of their products.
Optimization of your app’s web page and its description on the app store can increase its visibility on search engine results. Writing articles relevant to your product can provide more information and increase traffic to your site. App store optimization can also make it easy for target users to find your app.
You can use search engine marketing to advertise your product. This technique allows you to pay for higher placement in search result listings. Social media can also be useful in raising awareness about your app. Also, A/B testing can be helpful in determining the type of content that your users prefer.
Maintenance of Users
Not all the users that visit your site will download your app. It is important that you hold on to users that visit your website to ensure the growth of your app. Information on users’ behavior can help to personalize interaction with them and keep them visiting your site. Sending notification for updates to users is useful in retaining them. You can send the notice through social media or push notification from app store. You can also utilize SMS, MMS or email for the same purpose.