Eating out more often? Your acidity spices up India’s factory output growth

Do more Indians opt for eating out or order food from home instead of eat home-cooked less-spicy food? It can be inferred from the Index of Industrial Production (IIP) and inflation numbers.

The production of digestive enzymes and antacids pushed up industrial production in May 2017 by 2.4%, according to a press release put out by the Ministry of Statistics and Programme Implementation.

What makes it an unusual rise is the weight of digestive enzymes and antacids in the IIP. It is just 0.22%.

Digestive enzymes and antacids had also contributed handsomely to industrial growth in April 2017.

If you read this trend along with food inflation coming down, you can possibly conclude that more Indians are eating out.

If food is getting cheaper and more people need digestive enzymes and antacids, it can indicate that people are eating less at home where food is not as spicy as outside food.

Success of food delivery apps in big cities also points at the trend.

Food delivery apps have become so popular that even Internet giant Google has launched one in India. The app, Areo, aggregates food delivery start-ups in India. It is currently operational in Mumbai and Bengaluru only. Google has partnered with companies such as Box8, Freshmenu and Faasos for food delivery.

Uber too launched its food delivery app, UberEATS, recently in India.

Major on-demand food aggregators ad delivery companies such as Swiggy and Zomato are looking to strengthen their businesses with additional capital.

Also, a change in lifestyle—rising dual-income families, diminishing culinary skills and numerous food delivery apps—has triggered a transition from the ready-to-cook food to ready-to-eat food.

That’s why more Indians are reaching for digestive enzymes and antacids than earlier times when they ate home-cooked food mostly.

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