3 power tips to craft an outstanding blog | Articles

Blogging has become an essential part of PR and marketing pros’ repertoire.

HubSpot reported
that 60 percent of marketers consider crafting blog posts their top inbound
marketing priority. The focus makes sense, as WordPress reported that more
than 409 million people view 23.3 billion pages each month.

Tech.co’s Zac Johnson wrote:

With over a billion active websites on the internet today, and more than
300 million blogs, it’s no wonder why more people are starting personal
sites, hobby blogs, and even business and brand blogs to make their own
little space on the internet. At the same time, blogging isn’t just about
having your own space on the internet, it’s also a serious component of
running a successful business or brand.

Google is now ranking websites that have original content or blogs as part
of their content creation and marketing strategy more than sites that are
simply static. Blogs have also transformed the way social media is used to
connect others with individuals, brands, and the latest breaking world
news.

HubSpot also revealed that 43 percent of consumers skim blog posts, so
crafting offerings that entice people to read and share is crucial to the
success of an organization’s blog—and its online presence.

Ready to jump on the blogging bandwagon—or breathe new life into your
existing efforts? Consider these three tips:

[RELATED: Attend the Business Writing Summit, and start writing more powerful press releases, blog posts, internal memos and more.]

1. Pick a stellar domain name.

“Next to the name of your business, your domain name is the most important
branding tool you have,” says Maris Callahan, director of PR for Donuts. “It’s your online ‘calling
card’ and you want it to be meaningful, memorable and creative.”

Hostgator’s Casey Kelly-Barton wrote:

There are so many top-level domain options today that making a decision can
be intimidating. Here’s a timesaving solution: Go with .com if you…

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